Leaders Grasp Nettles.

The More Informative Your Advertising, The More Persuasive It Will Be. Before People Making A Buying Decision, They Have Many Questions. For Example, Why They Should Buy From You, Why Your Product Is Better Than Other Similar Products, Why They Should Trust You, And Why They Should Buy It Now, Etc.

It Has Taken More Than A Hundred Scientists Two Years To Find Out How To Make The Product In Question; I Have Been Given Thirty Days To Create Its Personality And Plan Its Launching. If I Do My Job Well, I Shall Contribute As Much As The Hundred Scientists To The Success Of This Product.

Political Advertising Ought To Be Stopped. It's The Only Really Dishonest Kind Of Advertising That's Left. It's Totally Dishonest.

First, Make Yourself A Reputation For Being A Creative Genius. Second, Surround Yourself With Partners Who Are Better Than You Are. Third, Leave Them To Go Get On With It.

It's Not Creative Unless It Sells.