Lawyers Are Fleas On The Hide Of

The First Draft Of A Book—even A Long One—should Take No More Than Three Months, The Length Of A Season.

You Couldn't Not Like Someone Who Liked The Guitar.

A Campaign, Like A Brand, Is Not Just A Number Of Bits Put Together - A Claim Here, A Pack Shot There, A Reason Why Somewhere Else. If We Try To Produce It By The Atomistic Approach, We Will End Up With A Sort Of Identikit Brand. It Will Be A Perfect Description Of The Structure Of The Brand, As The Identikit Can Describe The Contours Of The Face. But It Won't Be The Same Thing. The Brand Will Never Come To Life.

The Most Important Things Are The Hardest Things To Say. They Are The Things You Get Ashamed Of, Because Words Diminish Them - Words Shrink Things That Seemed Limitless When They Were In Your Head To No More Than Living Size When They're Brought Out.

I Have To Remind Myself That Some Birds Aren’t Meant To Be Caged. Their Feathers Are Just Too Bright.