Keep The Boss Aware. Bosses, After All,

Because Its Purpose Is To Create A Customer, The Business Enterprise Has Two - And Only These Two — Basic Functions: Marketing And Innovation. Marketing And Innovation Produce Results; All The Rest Are 'costs'.

It Is Better To Pick The Wrong Priority Than None At All.

A Fundamental Responsibility Of Leadership Is Make Sure That Everybody Knows The Mission, Understands It, Lives It.

The Rule Should Be To Minimize The Need For People To Get Together To Accomplish Anything.

If Something Fails Despite Being Carefully Planned, Carefully Designed, And Conscientiously Executed, That Failure Often Bespeaks Underlying Change And, With It, Opportunity.