Just Because Something Is Easy To Measure

The Media Wants Overnight Successes (so They Have Someone To Tear Down). Ignore Them. Ignore The Early Adopter Critics That Never Have Enough To Play With. Ignore Your Investors That Want Proven Tactics And Predictable Instant Results. Listen Instead To Your Real Customers, To Your Vision And Make Something For The Long Haul. Because That's How Long It's Going To Take, Guys.

Courage Doesn't Always Involve Physical Heroism In The Face Of Death. It Doesn't Always Require Giant Leaps Worthy Of Celebration. Sometimes, Courage Is The Willingness To Speak The Truth About What You See And To Own What You Say.

Great Marketers Don't Make Stuff. They Make Meaning.

A Bully Is Playing A Game, One That He Or She Enjoys And Needs. You're Welcome To Play This Game If It Makes You Happy, But For Most People, It Will Make You Miserable.

Art Is A Personal Act Of Courage, Something One Human Does That Creates Change In Another.