Just As Modern Mass Production Requires The

The Person Who Gives Up His Individual Self And Becomes An Automaton, Identical With Millions Of Other Automatons Around Him, Need Not Feel Alone And Anxious Any More. But The Price He Pays, However, Is High; It Is The Loss Of His Self.

A Society Whose Principles Are Acquisition, Profit, And Property Produces A Social Character Oriented Around Having, And Once The Dominant Pattern Is Established, Nobody Wants To Be An Outsider, Or Indeed An Outcast; In Order To Avoid This Risk Everybody Adapts To The Majority, Who Have In Common Only Their Mutual Antagonism.

There Is A Creative Pleasure, Which, For Instance, The Artisan In The Middle Ages, Or In A Country Like Mexico, Still Today Has - Namely The Pleasure Of Creating Something. You Find Quite A Few Skilled Workers Who Still Have That Pleasure: Maybe In A Steel Mill; Maybe A Worker Who Works With A Complicated Machine - He Has A Sense That He Is Creating Something.

The Customer Is An Object To Be Manipulated, Not A Concrete Person Whose Aims The Businessman Is Interested To Satisfy.

The Right To Express Our Thoughts Means Something Only If We Are Able To Have Thoughts Of Our Own