I've Killed Enough Of The World's Trees.

There’s Always Someone Who Knows Something.

Dreams Age Faster Than Dreamers.

A Campaign, Like A Brand, Is Not Just A Number Of Bits Put Together - A Claim Here, A Pack Shot There, A Reason Why Somewhere Else. If We Try To Produce It By The Atomistic Approach, We Will End Up With A Sort Of Identikit Brand. It Will Be A Perfect Description Of The Structure Of The Brand, As The Identikit Can Describe The Contours Of The Face. But It Won't Be The Same Thing. The Brand Will Never Come To Life.

People Can Be Stunningly Unobservant.

...my Basic Belief About The Making Of Stories Is That They Pretty Much Make Themselves.