It's Wrong To Be Right; It's Right

The More Strikingly Visual Your Presentation Is, The More People Will Remember It. And More Importantly, They Will Remember You.

We Are Always Waiting For The Perfect Brief From The Perfect Client. It Almost Never Happens [...] Whatever Is On Your Desk Right Now, That's The One. Make It The Best You Possibly Can.

Old Golfers Don't Win (it's Not An Absolute, It's A General Rule). Why? The Older Golfer Can Hit The Ball As Far As The Young One. He Chips And Putts Equally Well. And Will Probably Have A Better Knowledge Of The Course. So Why Does He Take The Extra Stroke That Denies Him Victory? Experience. He Knows The Downside, What Happens If It Goes Wrong, Which Makes Him More Cautious. The Young Player Is Either Ignorant Or Reckless To Caution. That Is His Edge. It Is The Same With All Of Us. Knowledge Makes Us Play Safe. The Secret Is To Stay Childish.

Your Vision Of Where Or Who You Want To Be Is The Greatest Asset You Have. Without Having A Goal It’s Difficult To Score.

We Are All Advertising, All Of The Time. If You Want To Sell Your Car, What Do You Do? You Clean And Polish It And Make It The Best You Can. Some People Bake Bread When They Are Trying To Sell Their House Because The Smell Adds A Friendly Feeling. Even The Priest, With All His Or Her Fervour, Is Advertising God. Everybody Is Selling.