It's Whatever Sells; It's The Business Of

The Marketing Department Is Really An Important Part Of Getting An Animated Film To Work. If The People Running It Are Used To Selling Live Action Films And The Hard Rock Music And The Sex And All Those Things... Anything Outside That, They Just Don't Know What To Do With It.

If You Look At The Game And Everything, It's Not Quite Like Looking At An Animated Film, Because That's Total Character. This, This Is Really Movement, But It's Got Funny Little Things If You Look For The Humor. They're Actually Getting To The Character.

Shelf-life For A Regular Video Game Usually Is About Three To Five Years, And That's It.

When Business Executives Are Making The Artistic Decisions And Don't Understand Animation, Things Can Go Awry.

I Prefer That Animation Reach Into Places Where Live Action Doesn't Go, And It Seems Like All Of Animation Nowadays Is Trying To Go Where Live Action Is.