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The Most Fateful Change That Unfolded During The Past Three Decades Was Not An Increase In Greed. It Was The Expansion Of Markets, And Of Market Values, Into Spheres Of Life Where They Don’t Belong.

Very Often When We Aim At The Best, Or What We May Think Is The Best For Our Children, We Aim Really At Lesser Things, Such As Getting Into A Certain College.

If You Go Back To Adam Smith, You Find The Idea That Markets And Market Forces Operate As An Invisible Hand. This Is The Traditional Laissez-faire Market Idea. But Today, When Economics Is Increasingly Defined As The Science Of Incentive, It Becomes Clear That The Use Of Incentives Involves Quite Active Intervention, Either By An Economist Or A Policy Maker, In Using Financial Inducements To Motivate Behavior. In Fact, So Much Though That We Now Almost Take For Granted That Incentives Are Central To The Subject Of Economics.

Aiming At Health, Restoring Health - That Is A Goal That Is Both Morally Important And Limited, Because It Aims At The Restoration Of Normal Human Functioning, Which Is An Important Part Of Human Flourishing.

Aiming At Giving Our Kids A Competitive Edge In A Consumer Society - That, In Principle, Is A Goal That Is Limitless.