It's Not An Adventure Until Something Goes

You Can Solo-climb Everest Without Using Oxygen Or You Can Pay Guides And Sherpas To Carry Your Loads, Put Ladders Across Crevasses, Lay In 6,000 Feet Of Fixed Ropes, And Have One Sherpa Pulling You And Another Pushing You. ... The Goal Of Climbing Big, Dangerous Mountains Should Be To Attain Some Sort Of Spiritual And Personal Growth, But This Won't Happen If You Compromise Away The Entire Process.

At Patagonia, Making A Profit Is Not The Goal Because The Zen Master Would Say Profits Happen 'when You Do Everything Else Right'.

How You Climb A Mountain Is More Important Than Reaching The Top

It's Okay To Be Eccentric If You're Rich; Otherwise You're Just Crazy.

I Never Wanted To Be A Businessman; I Was A Craftsman And Good At Working With My Hands. At Some Point, I Decided That This Company Is My Best Resource. Patagonia Now Exists To Put Into Practice All The Things That Smart People Are Saying We Have To Do Not Only To Save The Planet But To Save The Economy.