It's Harder To Be Kind Than Clever

Advertising Is The Price You Pay For Unremakable Thinking.

We Can't Be In Survival Mode. We Have To Be In Growth Mode.

I Don't Buy Stocks, I Make Stocks.

My View Is There's No Bad Time To Innovate.

We've Done Price Elasticity Studies, And The Answer Is Always That We Should Raise Prices. We Don't Do That, Because We Believe -- And We Have To Take This As An Article Of Faith -- That By Keeping Our Prices Very, Very Low, We Earn Trust With Customers Over Time, And That That Actually Does Maximize Free Cash Flow Over The Long Term.