It Was Always My Practice To Train

The Disciplined Are Free.

Determine To Do Some Thinking For Yourself. Don't Live Entirely Upon The Thoughts Of Others. Don't Be An Automaton.

The Public Is Not Greatly Interested In Saving A Little Money On A Purchase At The Expense Of Service.

There's No Better Friend To Any Merchant Than A Fair Competitor.

In Setting Up A Business Under The Name And Meaning Of The Golden Rule, I Was Publicly Binding Myself, In My Business Relations, To A Principle Which Had Been A Real And Intimate Part Of My Family Upbringing. Our Idea Was To Make Money And Build Business Through Serving The Community With Fair Dealing And Honest Value.