It Is Possible To Deal With The

All The New Media Are Art Forms Which Have The Power Of Imposing, Like Poetry, Their Own Assumptions.

When Two Seemingly Disparate Elements Are Imaginatively Poised Put In Apposition In New And Unique Ways, Startling Discoveries Often Result.

The Answers Are Always Inside The Problem, Not Outside.

The Family Circle Has Widened. The Worldpool Of Information Fathered By The Electric Media--movies, Telstar, Flight--far Surpassesany Possible Influence Mom And Dad Can Now Bring To Bear. Character No Longer Is Shaped By Only Two Earnest, Fumbling Experts. Now All The World's A Sage.

Any Understanding Of Social And Cultural Change Is Impossible Without A Knowledge Of The Way Media Work As Environments.