It Is Perhaps Typical Of Very Creative

The Content Or Message Of Any Particular Medium Has About As Much Importance As The Stenciling On The Casing Of An Atomic Bomb.

The Fall Or Scrapping Of A Cultural World Puts Us All Into The Same Archetypal Cesspool, Engendering Nostalgia For Earlier Conditions.

All Media Work Us Over Completely. They Are So Pervasive In Their Personal, Political, Economic, Aesthetic, Psychological, Moral, Ethical, And Social Consequences That They Leave No Part Of Us Untouched, Unaffected, Unaltered. The Medium Is The Message. Any Understanding Of Social And Cultural Change Is Impossible Without A Knowledge Of The Way Media Work As Environments. All Media Are Extensions Of Some Human Faculty - Psychic Or Physical.

With The Arrival Of Electric Technology, Man Extended, Or Set Outside Himself, A Live Model Of The Central Nervous System Itself. To The Degree That This Is So, It Is A Development That Suggests A Desperate And Suicidal Autoamputation, As If The Central Nervous System Could No Longer Depend On The Physical Organs To Be Protective Buffers Against The Slings And Arrows Of Outrageous Mechanism.

Innovation For Holders Of Conventional Wisdom Is Not Novelty But Annihilation.