It Is A Truly Powerful Phenomenon When

And If You Look At The Reality In The United States, Where You Have More Than 40 Million People Below The Poverty Line And 42 Million On Food Stamps, And Then You Look At Poverty Around The World, Clearly The Way We're Running The Engine Of Capitalism Is Not Serving Us Well.

With The Never-ending Stream Of New Social Technologies, Apps And Platforms Rolling Out Every Day, Its Easy To Get Lost In The Minutiae Of Social Media. Yet For There To Be Effective Change, Especially Within Large, Top-down, Hierarchical Institutions, A Company Must Have An Over-arching Understanding Of The New Role It Has To Play.

Consumers Now Have A Voice. And The Fact That Consumers Can Be Creators, Producers And Distributors Means They Can Push Back Against Brands To Punish Them For Their Socially Irresponsible Behavior Or Reward Them For Their Responsible Behavior.

As A Function Of The Easy Access To Information Provided By The Internet, And The Ease With Which It Can Be Shared Thanks To Social Media, Consumers Are Now Better Informed As To The Behavior Of Brands And The Multiple Global Crises We Face.

In Fact, I Believe The First Companies That Make An Effort To Develop An Authentic, Transparent, And Meaningful Social Contract With Their Fans And Customers Will Turn Out To Be The Ones That Are The Most Successful In The Future. While Brands That Refuse To Make The Effort Will Lose Stature And Customer Loyalty.