Innovation Is Saying 'no' To 1,000 Things.

I Dropped Out Of Reed College [portland, Oregon] After The First Six Months, But Then Stayed Around As A Drop-in For Another 18 Months Or So Before I Really Quit. So Why Did I Drop Out?

Good Pr Educates People; That's All It Is. You Can't Con People In This Business. The Products Speak For Themselves.

I'm An Optimist In The Sense That I Believe Humans Are Noble And Honorable, And Some Of Them Are Really Smart. I Have A Very Optimistic View Of Individuals.

Design Is The Fundamental Soul Of A Man-made Creation That Ends Up Expressing Itself In Successive Outer Layers Of The Product Or Service. The Imac Is Not Just The Color Or Translucence Or The Shape Of The Shell. The Essence Of The Imac Is To Be The Finest Possible Consumer Computer In Which Each Element Plays Together.

Everybody In This Country Should Learn How To Program A Computer, Because It Teaches You How To Think.