Industry Is Best At The Intersection Of

Photography Is Unlike Any Other Art Form. In The Other Arts There Is Always A Continuous Interplay Between The Artist And His Art. He Has The Painting Or Sculpture Before Him. What We Have Tried To Do Is To Provide A Medium For "artistic Expression" To Anyone With Only A Reasonable Amount Of Time. By Giving Him A Camera System With Which He Need Only Control His Selection Of Focus, Composition And Lighting, We Free Him To Select The Moment And To Criticize Immediately What He Has Done. We Enable Him To See What Else He Wants To Do On The Basis Of What He Has Just Learned.

My Motto Is Very Personal And May Not Fit Anyone Else Or Any Other Company. It Is: Don't Do Anything That Someone Else Can Do. Don't Undertake A Project Unless It Is Manifestly Important And Nearly Impossible.

Fifty Years After We Undertook To Make The First Synthetic Polarizers We Find Them The Essential Layer In Digital Liquid-crystal. And Thirty Four Years After We Undertook To Make The First Instant Camera And Film, Our Kind Of Photography Has Become Ubiquitous.

True Creativity Is Characterized By A Succession Of Acts Each Dependent On The One Before And Suggesting The One After.

The Future May Require Not So Much Having A New Idea As Stopping Having An Old Idea.