Individuals Are Honest Only To The Extent

Imagine You Owe On Five Credit Cards, You Owe Five Debts. So Which Debt Should You Pay First? And The Answer Is Very Simple: You Should Pay The One With The Highest Interest Rate First. But That's Not What People Do.

The More Cashless Our Society Becomes, The More Our Moral Compass Slips.

The Idea That You Will Make The Right Decision Every Time Is Very Unlikely.

We Are All Far Less Rational In Our Decision-making Than Standard Economic Theory Assumes. Our Irrational Behaviors Are Neither Random Nor Senseless: They Are Systematic And Predictable. We All Make The Same Types Of Mistakes Over And Over, Because Of The Basic Wiring Of Our Brains.

While We Somehow Understand Revenge On An Intuitive Level Between Individuals, I Do Suspect That Companies, Assuming That People Are Rational, Completely Miss And Underestimate The Motivation People Have For Revenge.