Indeed, The Real Question Is Not, "why

Profit Is Like Oxygen, Food, Water, And Blood For The Body; They Are Not The Point Of Life, But Without Them, There Is No Life.

Not Every Financial Company Toppled During The 2008 Crisis, And Some Seized The Opportunity To Take Advantage Of Weaker Competitors In The Midst Of The Tumult.

I See The Baldrige Process As A Powerful Set Of Mechanisms For Disciplined People Engaged In Disciplined Thought And Taking Disciplined Action To Create Great Organizations That Produce Exceptional Results.

The Best Ceos In Our Research Display Tremendous Ambition For Their Company Combined With The Stoic Will To Do Whatever It Takes, No Matter How Brutal (within The Bounds Of The Company's Core Values), To Make The Company Great. Yet At The Same Time They Display A Remarkable Humility About Themselves, Ascribing Much Of Their Own Success To Luck, Discipline And Preparation Rather Than Personal Genius.

We Learned That A Former Prisoner Of War Had More To Teach Us About What It Takes To Find A Path To Greatness Than Most Books On Corporate Strategy.