In 15 Years From Now Half Of

In Our Lives And In Our Careers, Whether We Are Aware Of It Or Not, We Are Constantly Navigating A Path By Deciding Between Our Deliberate Strategies And The Unanticipated Alternatives That Emerge.

The Best Strategy Is A Balance Between Having A Deliberate One, And A Flexible, Or Emergent Strategy.

I Was Lucky Enough To Build On The Work Of A Number Of People Who Had Already Run Laps Around This Theory-building Track. The Original Classification Scheme, Years Ago, Distinguished Radical From Incremental Change. The Theory Said That Established Firms Managed Incremental Change Well, But Would Be Expected To Founder When Their Industry Encountered A Radical Change.

We Are All Trained To Be Data Driven People, But No Hard Data Exist About The Future. Therefore, The Only Way To Look Into The Future With Any Degree Of Accuracy Is To Use Theory, Statements Of What Causes What And Why. If Executives Have The Right Theories In Their Heads, They Can Very Quickly Interpret Market Developments. They Can Identify What Matters And Why, And Act Accordingly. So We Suggest Decision-makers Should Start By Gaining A Deep Understanding Of The Relevant Collection Of Theories, And Then Be Alert For Signals That Indicate Certain Types Of Developments.

Management Is The Most Noble Of Professions If It's Practiced Well.