In Strategic Decisions, I'd Be Really Concerned

There's A Very Good Reason For Why Economics Developed The Way It Did, And That Is That In Many Situations, The Assumption That People Will Exploit The Opportunities Available To Them Is Very Plausible, And It Simplifies The Analysis Of How Markets Will Behave.

Intelligence Is Not Only The Ability To Reason; It Is Also The Ability To Find Relevant Material In Memory And To Deploy Attention When Needed.

So Your Emotional State Really Has A Lot To Do With What You're Thinking About And What You're Paying Attention To.

We Have Associations To Things. We Have, You Know, We Have Associations To Tables And To - And To Dogs And To Cats And To Harvard Professors, And That's The Way The Mind Works. It's An Association Machine.

Policy Makers, Like Most People, Normally Feel That They Already Know All The Psychology And All The Sociology They Are Likely To Need For Their Decisions. I Don't Think They Are Right, But That's The Way It Is.