In Business For Yourself, Not By Yourself.

If You Care Enough For A Result, You Will Most Certainly Attain It.

Science Can Tell Us What Exists; But To Compare The Worths, Both Of What Exists And Of What Does Not Exist, We Must Consult Not Science, But What Pascal Calls Our Heart.

I Do Indeed Disbelieve That We Or Any Other Mortal Men Can Attain On A Given Day To Absolutely Incorrigible And Unimprovable Truth About Such Matters Of Fact As Those With Which Religions Deal. But I Reject This Dogmatic Ideal Not Out Of A Perverse Delight In Intellectual Instability. I Am No Lover Of Disorder And Doubt As Such. Rather Do I Fear To Lose Truth By This Pretension To Possess It Already Wholly.

The Gist Of The Matter Is This: Every Impression That Comes In From Without, Be It A Sentence Which We Hear, An Object Of Vision, Or An Effluvium Which Assails Our Nose, No Sooner Enters Our Consciousness Than It Is Drafted Off In Some Determinate Direction Or Other, Making Connection With The Other Materials Already There, And Finally Producing What We Call Our Reaction. The Particular Connections It Strikes Into Are Determined By Our Past Experiences And The 'associations' Of The Present Sort Of Impression With Them.

If The Topic Be Highly Abstract, Show Its Nature By Concrete Examples. If It Be Unfamiliar, Trace Some Point Of Analogy In It With The Known. If It Be Inhuman, Make It Figure As Part Of A Story. If It Be Difficult, Couple Its Acquisition With Some Prospect Of Personal Gain. Above All Things, Make Sure That It Shall Run Through Certain Inner Changes, Since No Unvarying Object Can Possibly Hold The Mental Field For Long.