In A Large Successful Company Where Your

We Are All Trained To Be Data Driven People, But No Hard Data Exist About The Future. Therefore, The Only Way To Look Into The Future With Any Degree Of Accuracy Is To Use Theory, Statements Of What Causes What And Why. If Executives Have The Right Theories In Their Heads, They Can Very Quickly Interpret Market Developments. They Can Identify What Matters And Why, And Act Accordingly. So We Suggest Decision-makers Should Start By Gaining A Deep Understanding Of The Relevant Collection Of Theories, And Then Be Alert For Signals That Indicate Certain Types Of Developments.

How Can You Make Sense Of The Future When You Only Have Data About The Past?

We Have Found That Companies Need To Speak A Common Language, Because Some Of The Suggested Ways To Harness Disruptive Innovation Are Seemingly Counter-intuitive. If Companies Don't Have That Common Language, It Is Hard For Them To Come To Consensus On A Counter-intuitive Course Of Action.

We Decided That Humility Was Defined Not By Self-deprecating Behavior Or Attitudes But By The Esteem With Which You Regard Others... Generally, You Can Be Humble Only If You Feel Really Good About Yourself - And You Want To Help Those Around You Feel Really Good About Themselves, Too.

Purpose Must Be Deliberately Conceived And Chosen, And Then Pursued.