I'm Very Prescriptive About Who I Work

Always Plan For The Fact That No Plan Ever Goes According To Plan.

Starbucks Was Founded Around The Experience And The Environment Of Their Stores. Starbucks Was About A Space With Comfortable Chairs, Lots Of Power Outlets, Tables And Desks At Which We Could Work And The Option To Spend As Much Time In Their Stores As We Wanted Without Any Pressure To Buy. The Coffee Was Incidental.

Leaders Don't Convince People To Follow Them. Leaders Walk Forward Alone And Those Who Want To Go Down Their Path Decide To Follow.

Great Leaders See Money As Fuel, Not A Destination.

Anyone Can Sell Product By Dropping Their Prices, But It Does Not Breed Loyalty.