I'm A Big Fan Of Human Dynamics.

Where We Really Effect Change, In Terms Of Creating A Passionate Work Force, Is By Listening To Kids Early.

With Any Good Story, You Need The Adversary, The Heroes And Villains. You Need A Good Mixture To Make It Work.

Anything New And Different Is Most Susceptible To Market Research.

I Try To Encourage People To Identify The Things In Life That They Really Want To Do, So That Over A Period Of Time They Can Design Or Steer Their Life Towards Those Things.

I Love Stories. When I Tell A Story, I Try To Think Of People Sitting Around A Crackling Campfire.