If You're Different Somehow And Have Made

As You've Probably Discovered, Great Work Makes Us Uncomfortable.

The Key To Getting A Reputation For Being Brilliant Is Actually Being Brilliant, Not Just Acting Like You Are.

To Make A Product, To Market An Idea, To Come Up With Any Problem You Want To Solve That Doesn't Have A Constituency With An Otaku, Is Almost Impossible... There's A Hot Sauce Otaku, But There's No Mustard Otaku.

No Niche Is Too Small If It's Yours.

Why Do We Value Leadership, Connection And Grace? Because It's Scarce, And That Scacity Creates Value.