If You Want To Be A Leader,

The Goal Of A Marketing Interaction Isn't To Close The Sale, Any More Than The Goal Of A First Date Is To Get Married. No, The Opportunity Is To Move Forward, To Earn Attention And Trust And Curiosity And Conversation.

Marketing Isn't Done By Computers, It's Done By People. And People Who Sense Opportunity And Have The Confidence To Be Remarkable Will Always Defeat Defensive Actions By People Who Have Given Up.

A One-hit Wonder Is A Legend Who Stopped Early.

The Question Is Not Will You Succeed? But Rather, Will You Matter?

Content Marketing Is All The Marketing That's Left.