If You Repeat Something Long Enough People

What Makes Steve [jobs'] Methodology Different From Everyone Else's Is That He Always Believed The Most Important Decisions You Make Are Not The Things You Do, But The Things You Decide Not To Do. He's A Minimalist.

When I Was 5 Or 6 Years Old, I Never Wanted Toys; I Wanted Electrical Parts So I Could Build Things. And I Was Better At Taking Things Apart And Putting Them Back Together, But I Always Had Extra Pieces Left Over, So I Think It Was An Early Warning That I Was A Better Designer Than An Engineer.

I Wanted To Be An Industrial Designer, So I Went To Business School For That, And I Then Went On To Marketing At Interpublic Group Of Companies, Which Was One Of The First Organizations To Actually Think About Brand Marketing. I Worked On Coca Cola's Account, And Then I Was Recruited By Pepsi, And I Ended Up Being Pepsi's First Mba. I Was Called The High Wire Act Because I Was In My 20s And I Was Given Jobs Of Increasing Responsibility That I Was Totally Unqualified For.

As A Brand Marketer, I'm A Big Believer In 'branding The Customer Experience,' Not Just Selling The Service.

It's An Amazing Time To Be An Entrepreneur Because Not Only Is The Stuff Getting More Capable And Powerful, But It's Becoming More Reliable And The Costs Are Coming Down Dramatically. So You Can Go Out As An Entrepreneur And Start A Company On A Credit Card And Go To Aws And A Few Other Services And Be Pretty Virtual And, Who Knows, You May Be The Next Steve Jobs.