If You Make Meaning, You'll Make Money.

'branding' Has Taken On Too Much Of A Role As A Specialized Craft Performed By Voodoo Artists.

An Editor Who Is A Mentor, Advisor, And Psychiatrist. Don't Kid Yourself-a Good Editor Will Make Your Book Better.

The World Is A Big Place. There Are Lots Of Smart People In It. Entrepreneurs Are Kidding Themselves If They Think They Have Any Kind Of Monopoly On Knowledge. And, Sure As I'm A Macintosh User, On The Same Day That An Entrepreneur Tells This Lie, The Venture Capitalist Will Have Met With Another Company That's Doing The Same Thing.

If You Want To Make A Good First Impression, Smile At People. What Does It Cost To Smile? Nothing. What Does It Cost Not To Smile? Everything, If Not Smiling Prevents You From Enchanting People.

At The End Of The Day In Business, It's Not About Peer Review And Getting Into A Scientific Journal. You Either Increase Sales, Or Not.