If You Make Customers Unhappy In The

The Most Important Single Thing Is To Focus Obsessively On The Customer. Our Goal Is To Be Earth's Most Customer-centric Company.

Real Estate Is The Key Cost Of Physical Retailers. That's Why There's The Old Saw: Location, Location, Location.

We Also Have No Incentive Compensation Of Any Kind. And The Reason We Don’t Is Because It Is Detrimental To Teamwork.

Because, You Know, Resilience - If You Think Of It In Terms Of The Gold Rush, Then You'd Be Pretty Depressed Right Now Because The Last Nugget Of Gold Would Be Gone. But The Good Thing Is, With Innovation, There Isn't A Last Nugget. Every New Thing Creates Two New Questions And Two New Opportunities.

Go To Bed Early And Wake Up Early. The Morning Hours Are Good.