Listen To The Customer's Complaint And Act

What Does The Name Virgin Mean? We Are A Company That Likes To Take On The Giants. In Too Many Businesses, These Giants Have Had Things Their Own Way. We Are Going To Have Fun Competing With Them.

Too Many Companies Want Their Brands To Reflect Some Idealised, Perfected Image Of Themselves. As A Consequence, Their Brands Acquire No Texture, No Character And No Public Trust.

You Must Have The Courage To Trust Your Instincts And Be Ready To Question What Other People Don't. If You Do That, You Can Seize Opportunities That Others Would Miss. Believe In Yourself, And Use Everything You Can - Including The Obstacles - To Propel You Along The Road To Success. Who Knows What You Might Achieve?

Commitment Is Not Letting People Down. That's Very Important In Life.

When You Are Making A Decision About How Best To Serve Your Customers, Your Own Experience Is Often A Better Guide Than A More Sophisticated Analysis Of The Market.