If You Can't Be Unconventional, Be Obtuse.

Designing Aircraft And Racing Cars Is An Extremely Exciting Thing.

Failure Is So Much More Interesting Because You Learn From It. That's What We Should Be Teaching Children At School, That Being Successful The First Time, There's Nothing In It. There's No Interest, You Learn Nothing Actually.

Apartments Are Getting Smaller On A Whole. Houses Are Getting Smaller. People Don't Need Great Big Vacuums Anymore.

Far Too Few Designers Put Any Thought Into Usability, Ending Up With A Great Product That's Completely Inaccessible.

Having A Good Idea Is One Thing, But Persuading Other People To Buy It Is Quite Another. Good Inventors Are Polymaths: They Think With Their Hands And Their Brains. They're Experts In Design, Engineering And Business.