If You Can't Be Bothered To Work

The Intellectual Architecture Means Focusing On Doing Great Work Instead Of Focusing On Agency Politics.

Sometimes The Most Important Job Advertising Can Do, Is To Clarify The Obvious.

Advertising Ought To Work By Telling You What It Is You Want To Tell, You Should Understand What You Want Us To Do, What You Want Us To Think, Where You Want Us To Shop.

Eighty Percent Of What Everyone's Talking About Never Happens. I Don't Mean In Terms Of Product Development That's Happening Right Now, I'm Talking About The Far-flung Visions Of The Future.

My Real Talent Was For Losing Clients.