There's No Such Thing As 'hard Sell'

The Sole Purpose Of Business Is Service. The Sole Purpose Of Advertising Is Explaining The Service Which Business Renders.

Curiosity About Life In All Of Its Aspects, I Think, Is Still The Secret Of Great Creative People.

Let's Gear Our Advertising To Sell Goods, But Let's Recognize Also That Advertising Has A Broad Social Responsibility.

I Am Often Asked How I Got Into The Business. I Didn't. The Business Got Into Me.

Friction Makes Sparks And Sparks Start Creative Conflagrations.