If The Game Is Designed For You

The Cost Of Being Wrong Is Less Than The Cost Of Doing Nothing.

You Cannot Buy Your Way To Share Of Voice Today; You Cannot Buy Attention Anymore.

Too Often, We Don't Give People The Opportunity To Fill In The Blanks.

As The Amount Of Inputs Go Up, As The Number Of People And Ideas That Clamor For Attention Continue To Increase, We Do What People Always Do: We Rely On The Familiar, The Trusted And The Personal. The Incredible Surplus Of Digital Data Means That Human Actions, Generosity And Sacrifice Are More Important Than They Ever Were Before.

What I Learned: Shun Nonbelievers. Ignore Critics. Do Your Best For People Who Want To Dance With You.