If It's Worth Doing, It's Worth Doing

You Gain Converts By Winning At Something The Existing Provider Didn't Think Was So Important.

If You Don't Require The Journey To Be Easy Or Comfortable Or Safe, You Can Change The World.

We Have Little Choice But To Move Beyond Quality And Seek Remarkable, Connected, And New. Remarkable, As You've Already Figured Out, Demands Initiative.

What Evidence Would You Need To See To Change Your Mind About This?

Take The Long Way. Do The Hard Work, Consistently And With Generosity And Transparency. And Then You Won't Waste Time Doing It Over.