If It Doesn't Sell, It Isn't Creative.

We Admire People Who Work Hard, Who Are Objective And Thorough. We Detest Office Politicians, Toadies, Bullies, And Pompous Asses. We Abhor Ruthlessness. The Way Up Our Ladder Is Open To Everybody. In Promoting People To Top Jobs, We Are Influenced As Much By Their Character As Anything Else.

The Worst Fault A Salesman Can Commit Is To Be A Bore. Foster Any Attempt To Talk About Other Things; The Longer You Stay The Better You Get To Know The Prospect, And The More You Will Be Trusted.

You Now Have To Decide What 'image' You Want For Your Brand. Image Means Personality. Products, Like People, Have Personalities, And They Can Make Or Break Them In The Market Place.

The Majority Of Business Men Are Not Capable Of An Original Thought, Simply Because They Cannot Escape The Tyranny Of Reason.

Any Damn Fool Can Put On A Deal, But It Takes Genius, Faith And Perseverance To Create A Brand.