If I Had A Spreadsheet On My

Remember, The Congress Doesn't Get As Many Opportunities To Make An Impression With The Public.

Race Is Still The No. 1 Determinant In Every Election.

We Are Living Our Lives More Online And You Need To Have Different Ways To Capture That.

The Thing That People Associate With Expertise, Authoritativeness, Kind Of With A Capital 'a,' Don't Correlate Very Well With Who's Actually Good At Making Predictions.

People Gravitate Toward Information That Implies A Happier Outlook For Them.