If Failure Is Not An Option, Then

Faced With The Opportunity To Become The Category Of One, We Almost Always Hesitate, Almost Always Compromise, Almost Always Dumb It Down To Play It A Little Bit Safer

It's Easy To Pretend Expertise When There's No Data To Contradict You.

The Key To Getting A Reputation For Being Brilliant Is Actually Being Brilliant, Not Just Acting Like You Are.

A Customer Is Never Out Of Warranty, Even If His Product Is.

The Reason Social Media Is So Difficult For Most Organizations: It’s A Process, Not An Event.