If Capitalism Is To Remain A Healthy,

Define What Your Brand Stands For, Its Core Values And Tone Of Voice, And Then Communicate Consistently In Those Terms.

Work With Your Competitors When The Interest Of The Community And Planet Are At Stake.

The Simple Act Of Saying 'thank You' Is A Demonstration Of Gratitude In Response To An Experience That Was Meaningful To A Customer Or Citizen.

Corporations, Consumers, And Citizens Must Begin Acting In Concert To Create A Powerful Third Pillar Of Social Transformation If We Hope To Meet The Social Challenges We Currently Face With Equal Force. This Begins With Corporations That Choose To Alter How They Practice Capitalism In Two Ways To Serve The Greater Good.

Any Institution Faces Two Basic Choices If They Hope To Spark New Ideas. One Is To Leverage The Brains Trust Within Their Organization By Creating A Special Event Dedicated To New Thinking. The Other Is To Look Outside Themselves To Stimulate Solutions.