I Wonder Now How Tough You Have

Pretend To Be Completely In Control And People Will Assume That You Are.

I Think When Money Starts To Corrupt Journalism, It Undermines The Journalism, And It Undermines The Credibility Of The Product, And You End Up Not Succeeding.

So That’s Our Approach. Very Simple, And We’re Really Shooting For Museum Of Modern Art Quality. The Way We’re Running The Company, The Product Design, The Advertising, It All Comes Down To This: Let’s Make It Simple. Really Simple.” Apple’s Design Mantra Would Remain The One Featured On Its First Brochure: “simplicity Is The Ultimate Sophistication.

Ed Woolard, His Mentor On The Apple Board, Pressed Jobs For More Than Two Years To Drop The Interim In Front Of His Ceo Title. Not Only Was Jobs Refusing To Commit Himself, But He Was Baffling Everyone By Taking Only $1 A Year In Pay And No Stock Options. I Make 50 Cents For Showing Up, He Liked To Joke, And The Other 50 Cents Is Based On Performance.

Polite And Velvety Leaders, Who Take Care To Avoid Bruising Others, Are Generally Not As Effective At Forcing Change.