I Was Never A Writer.

Good Marketing Offers Us A View Of The World. Bad Marketing Offers Us A Product To Buy.

When I Was In College, My School Newspaper Accepted An Ad From A Holocaust Revisionist Organization. This Would Have Been Offensive On Most College Campuses Across The Country, But I Went To A School With A Very Large Jewish Population, So The Ad, As You Might Expect, Stirred Absolute Outrage.

It Doesn't Matter How Much We Know, It Matters How Clearly Others Can Understand What We Know.

Great Companies Don’t Hire Skilled People And Motivate Them, They Hire Already Motivated People And Inspire Them. People Are Either Motivated Or They Are Not. Unless You Give Motivated People Something To Believe In, Something Bigger Than Their Job To Work Toward, They Will Motivate Themselves To Find A New Job And You’ll Be Stuck With Whoever’s Left.

When People Are Financially Invested, They Want A Return. When People Are Emotionally Invested, They Want To Contribute.