I Was Born And Raised In Honolulu,

When I Was Trying To Popularize The Concept Of The Internet - Ten Or 15 Years Ago - I Came Up With This Concept Of "the 5 Cs." Services Needed To Have Content, Context, Community, Commerce, And Connectivity. After That, When I Was Trying To Think Of What The Key Management Principles Were To Build Into The Culture, I Started Talking About The Ps. The P's Were Things Like Passion, Perseverance, Perspective And People. I Think The People Aspect Is Really The Most Important One.

You Really Need To Believe That You Are On To Something Important.

There Are Lots Of Cycles To Markets - Boom And Bust - And Also In Perceptions Of People. The Conventional Wisdom Of Steve Case As Genius Or Fool Was Highly Cyclical. The Truth Was Always In The Middle.

So My Degree Was In Political Science, Which I Think Was - The Closest I Could Come To Marketing Is Politics.

It's Actually A Relatively Small Number Of People That Really Are Those Risk Takers, And A Relatively Small Number Of People That End Up Really Having An Impact On The World, And It Doesn't Take A Lot Of People. We Said, 'well, Rather Than Just Sit By And Wait, Or Fold Our Tent And Go Do Something Else, Let's Keep At It. Maybe We Can Be The Ones Who Can Figure This Out,' And Eventually We Were.