I Try To Get People To See

Make It Like A Sunflower.

Simplicity Is The Ultimate Sophistication. It Takes A Lot Of Hard Work To Make Something Simple, To Truly Understand The Underlying Challenges And Come Up With Elegant Solutions. [...] It's Not Just Minimalism Or The Absence Of Clutter. It Involves Digging Through The Depth Of Complexity. To Be Truly Simple, You Have To Go Really Deep. [...] You Have To Deeply Understand The Essence Of A Product In Order To Be Able To Get Rid Of The Parts That Are Not Essential.

You Know, You Keep On Innovating, You Keep On Making Better Stuff. And If You Always Want The Latest And Greatest, Then You Have To Buy A New Ipod At Least Once A Year.

Design Is The Fundamental Soul Of A Human-made Creation That Ends Up Expressing Itself In Successive Outer Layers Of The Product Or Service.

Let's Go Invent Tomorrow...