I Regard A Great Ad As The

Steep Yourself In Your Subject, Work Like Hell, And Love, Honor And Obey Your Hunches.

Fun Without Sell Gets Nowhere, But Sell Without Fun Tends To Become Obnoxious.

Creative Ideas Flourish Best In A Shop Which Preserves Some Spirit Of Fun. Nobody Is In Business For Fun, But That Does Not Mean There Cannot Be Fun In Business.

Anyone Who Thinks That People Can Be Fooled Or Pushed Around Has An Inaccurate And Pretty Low Estimate Of People - And He Won't Do Very Well In Advertising.

Advertising Says To People, 'here's What We've Got. Here's What It Will Do For You. Here's How To Get It.'