I Regard A Great Ad As The

If You Can't Turn Yourself Into Your Customer, You Probably Shouldn't Be In The Ad Writing Bsuiness At All.

Regardless Of The Moral Issue, Dishonesty In Advertising Has Proved Very Unprofitable

Fun Without Sell Gets Nowhere, But Sell Without Fun Tends To Become Obnoxious.

Products Are Made In The Factory, But Brands Are Created In The Mind.

There's No Such Thing As 'hard Sell' And 'soft Sell.' There's Only 'smart Sell' And 'stupid Sell.'