I Regard A Great Ad As The

I Think A Smart Woman Can Sell The Average Man Anything.

A Good Basic Selling Idea, Involvement And Relevancy, Of Course, Are As Important As Ever, But In The Advertising Din Of Today, Unless You Make Yourself Noticed And Believed, You Ain't Got Nothin'.

Products Are Made In The Factory, But Brands Are Created In The Mind.

If You Are Writing About Baloney, Don't Try And Make It Cornish Hen, Because That's The Worst Kind Of Baloney There Is. Just Make It Darn Good Baloney.

If You Don't Get Noticed, You Don't Have Anything. You Just Have To Be Noticed, But The Art Is In Getting Noticed Naturally, Without Screaming Or Without Tricks.