I Much Prefer The Modern World.

Successful Cult Memes Induce Intense Social Interaction Behaviour Between Cult Members. This Trips The Attention Detectors.

Even Small Cults Are A Serious Cost On The World Economy, To Victims, Their Families, Employers, Friends, And Credit-card Companies.

Attention Is The Way Social Primates Measure Status. It Is Highly Rewarding Because It Causes The Release Of Brain Chemicals Such As Dopamine And Endorphins.

People Under The Influence Of Cults Is Similar To That We Observe In Addicts. Typical Behaviour For Both Includes Draining Bank Accounts, Neglecting Children, Destroying Relations With Family And Losing Interest In Anything Except The Drug Or Cult.

Action Leads To Attention. That In The Short-term Releases Rewarding Brain Chemicals And In The Long Term Improves Reproductive Success.