I Don't Want Them To Believe Me,

The Most Human Thing About Us Is Our Technology.

The Wheel Is An Extension Of The Foot, The Book Is An Extension Of The Eye, Clothing An Extension Of The Skin, Electric Circuitry An Extension Of The Central Nervous System.

Of The Many Unforeseen Consequences Of Typography, The Emergence Of Nationalism Is, Perhaps, The Most Familiar

The Medium, Or Process, Of Our Time - Electric Technology Is Reshaping And Restructuring Patterns Of Social Interdependence And Every Aspect Of Our Personal Life. It Is Forcing Us To Reconsider And Re-evaluate Practically Every Thought, Every Action.

During The Second War, The U.s.o. Sent Special Issues Of The Principal American Magazines To The Armed Forces, With The Ads Omitted. The Men Insisted On Having The Ads Back Again. Naturally. The Ads Are By Far The Best Part Of Any Magazine Or Newspaper. More Pains And Thought, More Wit And Art Go Into The Making Of An Ad Than Into Any Prose Feature Of Press Or Magazine. Ads Are News. What Is Wrong With Them Is That They Are Always Good News.