I Didn't Know What We Would Be

We Take The Hamburger Business More Seriously Than Anyone Else.

Our Aim Was To Insure Repeat Business Based On The System's Reputation Rather Than On The Quality Of A Single Store Or Operator.

In Business For Yourself, But Not By Yourself.

It Requires A Certain Kind Of Mind To See Beauty In A Hamburger Bun. Yet Is It Any More Unusual To Find Grace In The Texture And Softly Carved Silhouette Of A Bun Than To Reflect Lovingly On The Hackles Of A Fishing Fly? Or The Arrangements And Textures On A Butterfly's Wing? Not If You Are A Mcdonalds's Man.

I Was An Overnight Success All Right, But 30 Years Is A Long, Long Night.