I Believe In Trusting Men, Not Only

In Setting Up A Business Under The Name And Meaning Of The Golden Rule, I Was Publicly Binding Myself, In My Business Relations, To A Principle Which Had Been A Real And Intimate Part Of My Family Upbringing. Our Idea Was To Make Money And Build Business Through Serving The Community With Fair Dealing And Honest Value.

We Can Serve Our Customers Well Only If Our Buying Jobs Are Right. You Cannot Sell If You Haven't Ordered Wanted Goods Into Your Store.

The Best Teamwork Comes From Men Who Are Working Independently Toward One Goal In Unison.

Honor Bespeaks Worth Confidence Begets Trust.

A Merchant Who Approaches Business With The Idea Of Serving The Public Well Has Nothing To Fear From The Competition.