Hopeless Cases: Executives Who Assert Themselves By

For Corporations To Be Bedfellows With The Arts Is Good Business For Both. The Architecture That Houses A Company Is A More Visible Statement Than The President's In The Annual Report. Ditto Interiors, Particularly Of Offices And Sometimes, Dramatically, In Plants. For Solvent Businesses, Support Of Community Cultural Undertakings In Music, Drama, Dance Creates Great Goodwill. Also, The Existence Of Such Activities Is Often Important To The Executives And Their Families That Companies Want To Keep Or Attract To Keep.

Economists' Unanimity That Bad Business Is Ahead Is The Most Reassuring News Possible. It's Very Unlikely That This Will Be The One Time They're Right.

Clout Is Something Some Seem To Have-until They Try Exercising It.

A Little Reciprocity Goes A Long Way.

Will This Massive Outcry [about Pollution] Continue Long Enough To Have Effective Results? Will Federal And State Laws Be Enacted With Effective Enforcement Clauses? Will People Be Concerned Long Enough To Pay The Bill Through Higher Prices? Will Towns Tole Lost Jobs When It Proves Too Costly To Clean Obsolete Plants?... I Think So, But It Sure Won't Be As Easy As The Present Outcry And Political Oratory Suggest. The Answers To Preserving A Livable Environment Are Not All Simple, And Some Of The Nuts Now Pushing Simplistic Cure-alls Won't Help Bring About Any Lasting Solutions.